Inspiring growth through decentralized innovation and collaboration

By utilizing the combined competencies, resources, experience and geographical coverage of the group, there are very few customer demands that cannot be met.

The cooperation and shared economics in the group offers all companies a new opportunity to work with upsell/cross-sell with new and shared customers. More importantly – it provides an opportunity to add value and deliver a broader offering to customers.

We believe that knowledge sharing will occur everyday, everywhere, between individuals in the different companies, when a group sharing the same values and DNA is put together, and there is no interference in the unique and highly creative culture.

An opportunity to learn more, in combination with new and exciting career paths across the group, as well as being part of building something new across many different markets, are examples of what employees in the group are able to take part in. As our highly skilled employees are our most valuable asset, all employees within the group are offered the chance to invest in Generate to participate in the value we create together during our exciting journey.

Sharing resources – on a voluntary basis - within the group, such as recruitment, sales, HR, software developers, help the companies quickly adapt to a changing environment, constantly optimise capacity utilisation, reduce risks connected to future growth investments, and offer employees broader assignments and new development paths.

Many of the companies have strong competitive positions locally which creates both stability and opportunities for the group, while geographical spread between and within countries helps win public procurements, cross-border customers, leveraging differing currency- and hourly rates, and much more.