With a growth target of NOK 1.5 billion by 2028 and an ambition for further structural growth in the Nordic region and Europe, Generate is investing in Norway together with Spinner Labs. Spinner Labs is their second acquisition in Norway following the acquisition of Kraftlauget earlier this year. The acquisition secures Spinner Labs specialist expertise from seven sister companies with more than 20% organic growth over the past five years.
- “Few players of our size can compete on both core competence and proximity to the customer. Our company company model is based on local leadership and decision-making rights. Our committed colleagues are “in their own house” and drive operational growth and development exactly as our local customers want their projects delivered. With Spinner Labs on board, we are strengthening our value proposition and expanding our presence in Norway,” says Geir Sandaker, CEO of Generate.
Generate Group today houses leading Swedish and Norwegian companies within high-end development and tailoring of software solutions. Spinner Labs will contribute to the group taking a leading position in business-critical solutions in Scandinavia. With offices in Oslo and Tønsberg, the group will be a strong challenger in Eastern Norway and rigged for further Norwegian growth.
- With access to some of the best minds the industry has to offer in software development, we can now offer specialist services in most modern areas of expertise through one partner,” says Svenn Richard Mathisen, CEO of Spinner Labs.
Continued investment in highly skilled developers
In order to secure the best specialists in all areas of expertise in several industries, focuses Generate on small and medium-sized consulting companies with leading core competencies.
- Our companies are characterized by high quality, integrity and competence, which is clearly shown in customer satisfaction compared to the market. The goal is to secure the best specialists in the multiple areas of expertise within each industry,” says Sandaker.
Generate therefore focuses on smaller specialist environments that often have the highest density of talent and the most personal approach to customers and employees. With offices in Oslo, Bergen and Tønsberg Generate has the structural capital to position the group further in Norway,” explains Sandaker.
- In addition to having some of the best professionals in software development and delivery of highly complex solutions solutions, Spinner Labs has created a strong culture and a unique mindset that we want to continue in future transactions.
Diversification and collaboration
Spinner Labs offers technology, design and consulting with a focus on innovation and business development.
- Dedication and the ability to understand the customer's business area have always been an important guiding principles for our work, and it will continue to be. Through Generate, we can reach out to even more with our knowledge of both building and operating platforms and applications,” says Mathisen.
- “We want to preserve what has taken the companies to where they are today and never compromise on quality or specialization. We're now looking forward to continuing our journey in Norway together with Spinner Labs developers into our team,” says Sandaker.
About Generate
Generate Group offers high quality and secure software development and consists of eight companies with different specialist expertise in the field. Generate is growing rapidly with an average annual organic organic growth of over 20% over the past five years. With the incorporation of Spinner Labs and Kraftlauget in 2024, the group is present in Sweden and Norway with a goal of further structural growth in Scandinavia. Generate's total of 245 developers work both independently and in teams in-house or at the customer's site. The aim is to create added value through innovative solutions that free up time and resources for customers' core commercial activities. Generate can offer some of the best specialists in different disciplines and industries, as well as a personal and flexible approach to customers. The group's goal is to become a long-term, strategic partner for its customers by covering most modern areas of expertise in software development through one partnership.
About Spinner Labs
Spinner Labs is a consulting company with expertise in system development and user design that delivering solutions with high complexity. With 25 developers and a turnover of 35 million Norwegian NOK in 2023, Spinner Labs is consolidating its position among the larger developer environments in Vestfold. Spinner Labs was established in 2000 and has an office in Tønsberg.
