Generating digital excellence

Generate is a group at the forefront of software engineering, offering services of the highest quality and potential in the market, with a high organic growth as a result. We believe in the expertise and experience that has brought our group companies to where they are today – rather than a top-down management approach. The best way for Generate to contribute to continuous development and growth is by facilitating and supporting cooperation and collaboration within the group, and by making sure that only like-minded companies of the same high quality and DNA are invited to the group. All software developers should feel the same pride for Generate as they do for their own companies. Generate Group represents specialized software development competence that is kept unique and nurtured over time to deliver high quality for forward-leaning customer organizations. Our quest is to enable these customers to make improved business decisions and drive digital change with high impact. Curious to learn more? Don't hesitate to contact us!

Our vision

Building towards a more productive future through delivering leading specialized software development competence of exceptional quality.

Meet the team

Management

Geir Sandaker

Geir Sandaker

CEO
  • Extensive experience in strategy and organization development in small to mid-size companies.
  • More than 20 years’ experience as CEO of technology firms with leading role in corporate management.
  • Previous experience from Cham Paper Group, IT total, Nordlo and Able.
Anja Hedengård

Anja Hedengård

HEAD OF GROUP FINANCE
  • Extensive experience from Deloitte in supporting local and international companies with performance improvements in Finance and Operational Excellence processes, both as an advisor and from roles within various Finance functions.
  • Previous experience at Sats.
Karan Maleki

Karan Maleki

HEAD OF M&A
  • Extensive experience as investor within Private Equity, and advisor in investment banking.
  • Previous experience from Triton Partners, Morgan Stanley and PAI Partners.
  • MSc Finance & Accounting Imperial College London.

Board of directors

Birgitta Elfversson

Birgitta Elfversson

CHAIRMAN OF THE BOARD
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Andreas Bruzelius

Andreas Bruzelius

BOARD MEMBER
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Edward Yuran

Edward Yuran

BOARD MEMBER
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Fredrik vom Hofe

Fredrik vom Hofe

BOARD MEMBER
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Jonas Bjering

Jonas Bjering

BOARD MEMBER
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Mikael Lindgren

Mikael Lindgren

BOARD MEMBER
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