Generating digital excellence

Generate is a group at the forefront of software engineering, offering services of the highest quality and potential in the market, with a high organic growth as a result. We believe in the expertise and experience that has brought our group companies to where they are today – rather than a top-down management approach. The best way for Generate to contribute to continuous development and growth is by facilitating and supporting cooperation and collaboration within the group, and by making sure that only like-minded companies of the same high quality and DNA are invited to the group. All software developers should feel the same pride for Generate as they do for their own companies. Generate Group represents specialized software development competence that is kept unique and nurtured over time to deliver high quality for forward-leaning customer organizations. Our quest is to enable these customers to make improved business decisions and drive digital change with high impact. Curious to learn more? Don't hesitate to contact us!

Our vision

Building towards a more productive future through delivering leading specialized software development competence of exceptional quality.

Meet the team

Management

Charlotte Eriksson

Charlotte Eriksson

CEO
  • 20+ years experience of IT and Tech industry
  • Previously CEO of listed Softronic and management roles within AFRY and other consultancies
  • Board member of Södra and previously Tech Sverige
  • Geir Sandaker

    Geir Sandaker

    Head of the Norwegian Market
    • Extensive experience in strategy and organization development in small to mid-size companies.
    • More than 20 years’ experience as CEO of technology firms with leading role in corporate management.
    • Previous experience from Cham Paper Group, IT total, Nordlo and Able.
    Karan Maleki

    Karan Maleki

    HEAD OF M&A
    • Extensive experience as investor within Private Equity, and advisor in investment banking.
    • Previous experience from Triton Partners, Morgan Stanley and PAI Partners.
    • MSc Finance & Accounting Imperial College London.
    Anja Hedengård

    Anja Hedengård

    HEAD OF GROUP FINANCE
    • Extensive experience from Deloitte in supporting local and international companies with performance improvements in Finance and Operational Excellence processes, both as an advisor and from roles within various Finance functions.
    • Previous experience at Sats.

    Board of directors

    Birgitta Elfversson

    Birgitta Elfversson

    CHAIRMAN OF THE BOARD
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    Andreas Bruzelius

    Andreas Bruzelius

    BOARD MEMBER
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    Edward Yuran

    Edward Yuran

    BOARD MEMBER
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    Fredrik vom Hofe

    Fredrik vom Hofe

    BOARD MEMBER
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    Jonas Bjering

    Jonas Bjering

    BOARD MEMBER
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    Mikael Lindgren

    Mikael Lindgren

    BOARD MEMBER
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