Gain strength from the group while remaining independent

The decentralized model respects and encourages the different business models, cultures, and ways of doing business among all companies in the group. The diversification is viewed as one of the group´s biggest strengths, and a prerequisite to achieve our goals. At the same time, all companies in the group share the same view on the importance of quality in deliveries to customers, deep technical competence, and the value of the unique specialization of each company. The cooperation within the group accelerates the different companies’ development and growth without having to sacrifice their specialization or move away from what each company do best.

Mikael Lindgren portrait

Mikael Lindgren

CEO, Mirado

"
We see the decentralized model as a key factor for continued success in our business. To continue to have freedom and stimulate the entrepreneurial spirit together with like-minded people is really motivating for us. A big advantage is that synergies and collaborations are allowed to grow organically, rather than being forced centrally, which leads to the creation of mutual and trusting relationships and ways of working together."

How we work

01

Collaboration - as a group and within the group (if you want to)

The collaboration within the group is primarily driven by the needs and will of the companies, and is spanning across many different areas such as sales, customer projects, knowledge sharing, HR, and much more. It's up to each company to participate in what is important to that company depending on needs, situation and timing. Some collaborations happen across the entire group, while other collaborations are more suitable for specific geographic hubs, or companies sharing certain traits.

02

Remain small and personal but gain the strength of a larger group when necessary

Stay entrepreneurial, fast and unbureaucratic, while utilizing the resources, broad competence and reach of a larger group, when needed.

03

Enabling and supporting continuous growth

Joining the Generate group, gives a company access to a wide range of new possibilities. We facilitate and coordinate all the strengths and competencies within the group to accelerate each company´s growth and development. Tap into different collaborative initiatives, that have emerged based on real needs to solve real challenges shared by many.

Great talent at the forefront

We believe great talent wants to be at the forefront of development, solve hard problems, have flexibility, surround themselves with inspiring and knowledgeable colleagues, be challenged and constantly learn new things. That’s the only way to stay relevant over time - because what is hard today will be easy tomorrow.

Preserving success, embracing diversity

We put high emphasis on protecting the recipe for success that has brought all the companies in the group to where they are today. This is achieved by keeping each company's unique culture, philosophy and way of doing business, whilst being mindful of the quality and DNA of new companies being invited to join Generate. We believe diversification is a strength that results in stability and increased growth opportunities through differing geographical locations, delivery models, type of customers, end markets, coding languages, and much more.

Empowering through support
We are focused on giving our companies, and all the software developers, the best possible support - in a decentralized manner - to challenge the big and dominant players in the market, win more customers, and continue developing without it having to be at the expense of each company's uniqueness.

Junwei Yu

Software Engineer,
Mirado Consulting

"
Working at Piktiv over the past 6 months has been an amazing experience. I am grateful to have been offered a unique opportunity to experience this additional layer of being a consultant to a sister organization within the Generate Group. I have found it very beneficial to have Piktiv as an additional community filled with talented and passionate consultants whom I feel comfortable leaning on, both to grow in my career and to build authentic relationships with."